The “Highways or Dieways” campaign is one of the most successful and well-recognized safety campaigns launched by the SC Department of Public Safety.

With a ticking clock and distinct voice that narrated the ads, the campaign focused on personal responsibility behind the wheel and included a series of television commercials that showed the stark consequences of bad driving choices. Each ad ended with the reminder that the “Choice is Yours” whether our roads are highways or dieways. While much has changed in the 30-plus years since they first aired, we are still speaking of poor choices while driving and the same tragic results.

As part of the launch in December 2023, SCDPS aired some of the original “Highways or Dieways” ads on television and social media. These will be followed by a new series on social media and radio ads throughout 2024.

Watch the three PSA videos that were re-debuted on various television stations throughout the month of December 2023.